Q: Why did you pick these countries specifically?
The important element of this project was capturing a global perspective of the problem of waste. So, Jakarta and Tokyo in Asia, Sao Paulo and New York in the Americas, Lagos in Africa, and Amsterdam in Europe.
Seeing how it varies from country to country and continent to continent is fascinating and telling. Plus, it helps create a complete story. New York, for example, produces the most waste out of any other city in the world – twice as much as the second most wasteful city, Mexico City. Yet it shows no concern for its own consumption, and has resulted to exporting its waste to be managed elsewhere. Japan, on the other hand, is extremely good at reusing the very limited resources they have, and is in many ways a true example to other cities about how to manage waste properly.
Having this range was the only way to get a balance between identifying the challenge and attempting to showcase a solution, to get people really thinking twice about waste.